RTD & Hard Seltzer
BERO Expands Non-Alc Portfolio With Seasonal Shandy Line
The limited-edition drop marks BERO's first sub-category extension since launch, targeting incremental shelf placement …
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Beer, Wine & Spirits
Bruichladdich Drops Yellow Submarine III in Limited U.S. Rollout
The third installment of the cult 'Whisky of Mass Distinction' series anchors Bruichladdich's 25th-anniversary commerci…
Beer, Wine & Spirits
Casa Lotos Launches Seasonal Cocktail Series Rooted in Northern Mexico
Sotol producer introduces Los Nortenos, a collection of cocktails celebrating regional agriculture and desert terroir w…
Distribution & Supply Chain
RNDC Closes $11-Market Beverage Distribution Deal With Reyes
Republic National Distributing Company completes transaction transferring operations in 10 markets to Reyes Beverage Gr…
Beer, Wine & Spirits
Coors Banquet, Wrangler Launch Beer-Infused Denim with Chase Rice
Limited-edition 'Beer Chords' jeans feature song chords printed in Coors Banquet-based ink, marking the first wearable …
Beer, Wine & Spirits
Squealing Pig Returns as SF Pride 2026 Official Wine Sponsor
Treasury Wine Estates' Squealing Pig brand extends two-year partnership with San Francisco Pride, activating across Jun…
Beer, Wine & Spirits
Chrome Horse Tequila Expands WEF Partnership with Cocktails, Hospitality
The luxury tequila brand deepens its role at Winter Equestrian Festival with signature cocktail development, bar traini…
Beer, Wine & Spirits
Chrome Horse Tequila Expands WEF Partnership Beyond Sponsorship
The luxury spirit brand moved beyond traditional logo placement to shape hospitality programming, develop signature coc…
Beer, Wine & Spirits
Republican Red Winery Launches Limited 1776 Collection for Semiquincentennial
Commemorative SKUs target patriotic gifting and on-premise display windows ahead of the semiquincentennial holiday sell…
Beer, Wine & Spirits
Grgich Hills Estate Launches Paris '76 Chardonnay for 50th Anniversary
The old-vine, single-vineyard SKU enters the market as ultra-premium California Chardonnay demand holds strong across o…
RTD & Hard Seltzer
Danone's OIKOS Adds Two RTD Protein Shake SKUs for 2026
Two flavor additions — one caffeinated, one fruit-forward — chase the fast-growing 'proffee' consumption occasion and b…
RTD & Hard Seltzer
Bucked Up Drops Summer Lemonade RTD Line in Limited SKU Push
Five formula SKUs plus one RTD entry marks Bucked Up's first seasonal flavor play — a route-to-market test with clear i…