Non-Alcoholic Beverages
Yerba Madre Names Steve Lesnard CEO to Drive Distribution Push
Yerba Madre, the RTD yerba mate category leader available in over 45,000 retail locations across North America, is ente…
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Industry News
Blue Moon, Frank's RedHot Launch Limited DTC Spicy Orange Kit
Blue Moon's co-branded kit with Frank's RedHot targets 100 consumers across two DTC drops, using a ghost-pepper garnish…
Industry News
f'real Expands RTD Frozen Beverage Portfolio with Smart Equipment
f'real by Rich's launches connected blender and two new frozen RTD flavors to capture rising demand in foodservice dist…
Industry News
Teremana Tequila Sets Guinness Record With 525-Foot Foosball Table
Teremana Tequila broke the Guinness World Record for longest foosball table with a 525-foot activation in Brooklyn, dra…
RTD & Hard Seltzer
IFIC Survey: Convenience Tops Health in U.S. Shopper Priorities for First Time in 21 Years
The 2026 IFIC Food & Health Survey signals a pivotal shift in consumer purchase drivers that beverage suppliers and dis…
Industry News
NO CAP! Soda Taps Sour Punch License for Better-for-You Drinks
NO CAP! Soda Pop has partnered with Sour Punch to launch a licensed candy-inspired beverage line targeting Gen Z consum…
Industry News
J. Rieger Co. President Elected to ACSA Board
Andy Rieger joins American Craft Spirits Association board representing Kansas and Missouri as industry faces declining…
RTD & Hard Seltzer
NutraBio Enters RTD Protein Shot Market With 21g Convenience Format
NutraBio Labs' PROTEIN NOW!™ enters the convenience protein shot segment as a shelf-stable, no-mix SKU available in 12-…
Industry News
Better Blend Smoothie Chain Hits 20 Units With Cincinnati Expansion
Better Blend's two new Cincinnati-area openings bring the smoothie and açaí bowl brand to 20 locations, signaling conti…
Industry News
Fat Mike's Bottom Shelf Vodka Rejects Premium Clichés
NOFX frontman launches vodka brand built on self-deprecating humor, direct-to-fan bundles, and collectible merchandise …
Industry News
Eric Winter's Palm Republic Rum Expands to Eight Markets
Palm Republic Rum, co-founded by actor Eric Winter, is expanding distribution into eight new U.S. markets through South…
Beer, Wine & Spirits
Joel Gott Wines Launches Electrolyte Sauvy B Spritz RTD
Joel Gott Wines' new Sauvy B Sauvignon Blanc spritz combines California wine, electrolytes, and citrus in a 100-calorie…