Industry News — Beverage B2B

Loire region wines grew 4.9% in export value to $225 million in 2025, outpacing France's overall wine category decline …

Palm Republic Rum, co-founded by actor Eric Winter, is expanding distribution across eight U.S. markets through Souther…

Sazerac debuts DALHO soju in the U.S. with a category-first 50mL bottle format, tapping into soju's 16% projected annua…

FLRT's Apple Bottoms Up, a limited-time green apple energy drink with 200mg caffeine and wellness ingredients, launches…

TruBond ready-to-mix beverage enters alcohol alternative segment with adaptogenic formula positioned for retail and foo…

Premier Label Water Company launched collectible bottled water featuring Las Vegas skyline artwork in 375 mL and 750 mL…

PATRÓN Tequila launches advertising campaign highlighting its three-ingredient formula as 78% of tequila drinkers prefe…

Industry veteran Tony Vieira outlines red flags for evaluating functional RTD claims, helping distributors and manufact…

Colorado bourbon maker Branch & Barrel releases its first straight rye whiskey, built on a 51% rye, 40% corn mash bill …

Nebula9 Spirits, a premium ready-to-drink vodka brand formulated with organic apple cider vinegar and no added sugar, c…

Blue Run Spirits and the Detroit Tigers mark 125 years with a limited-edition 105-proof Kentucky Straight Bourbon featu…

Pepsi expands its Wild Cherry portfolio on Gopuff with limited-time bundles offering free Vacation-branded lip gel with…

Stay ahead of the industry