Buffalo Trace Distillery is taking its On Tour traveling tasting experience on the road again this fall, bringing guided bourbon tastings to four U.S. cities across Missouri, Texas, and Colorado. Now in its second year, On Tour will make stops in Branson, Missouri; Kansas City, Missouri; Dallas/Fort Worth, Texas; and Denver, Colorado. The complimentary experience is designed to give bourbon enthusiasts access to the distillery's portfolio without traveling to Frankfort, Kentucky.

What's Included Each city will host 14 complimentary tasting sessions over four days, with afternoon and evening time slots. Sessions run approximately 75 minutes and feature guided tastings of popular brands including Buffalo Trace Bourbon, Eagle Rare 10 Year Old, Weller Antique 107, and Sazerac Rye 100 Proof. Guests will explore the details of each whiskey—mashbills, tasting notes, maturation techniques—while learning the distillery's history and craftsmanship. The experience also includes exclusive, city-specific barware available for purchase while supplies last. "The heart of Buffalo Trace Distillery On Tour is bringing Buffalo Trace closer to our fans and creating more opportunities for them to experience the Distillery beyond Frankfort," said Erica Bovard, Senior Brand Director, Buffalo Trace Distillery. "We were thrilled by the response to last year's tour and are excited to build on that momentum by returning to familiar markets and reaching new ones."

## Tour Dates and Registration The schedule is: - Branson, Missouri at Big Cedar Lodge – October 1-4
- Kansas City, Missouri at The Bauer – October 8-11
- Dallas/Fort Worth, Texas at The Laurel – October 14-17
- Denver, Colorado at Church Ranch Event Center – November 12-15 Tickets are free but require advance registration. Registration opens Wednesday, September 2 at 10 a.m. ET (9 a.m. CT). Attendees must be 21 or older, and each person can reserve up to four tickets. Availability is limited and expected to fill quickly. Reservations are available at buffalotracedistillery.com/on-tour. "Some of the best memories are made around a table, sharing a sip of Buffalo Trace Bourbon with people you enjoy," said Ed Bell, Sazerac Homeplace Director. "The response to our first On Tour showed us there's something meaningful about creating those moments outside the Distillery, and we're excited to do it again in new locations."

Why It Matters

Brand experiential tours represent a growing channel for spirits producers to deepen consumer engagement and generate direct feedback outside traditional retail and on-premise settings. For operators in these markets, On Tour's schedule may create a secondary draw for bourbon enthusiasts during the event windows—worth monitoring for potential cross-traffic opportunities.

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Written by FBM Publications Editors