Altamura Distilleries has appointed Federico Lombardi as Head of North American Bartender Engagement, positioning the Italian vodka producer to deepen its foothold in one of its fastest-growing markets. Lombardi spent six years at Paradiso Barcelona, the award-winning cocktail bar that earned recognition as the world's best bar and maintained a position among The World's 50 Best Bars throughout his tenure. Based in New York, he will now work directly with bartenders, operators, and trade partners across North America to expand Altamura's brand presence.
Recent Industry Recognition The appointment arrives as Altamura has gained traction among premium spirit retailers and high-end establishments. The brand recently earned a 5-star rating in Difford's Guide, made its debut in the Drinks International Bartenders' Brands Report, and secured a spot on Wine Enthusiast's Top 100 Spirits list. The distillery has also secured listings in several of the world's most influential bars and restaurants.
Why It Matters
For North American bar operators and distributors, Lombardi's hire signals Altamura's commitment to building direct relationships with the on-premise trade rather than relying solely on wholesale channels. His background at a bar consistently ranked among the world's best positions him to bridge the gap between producer priorities and bartender preferences—a critical dynamic in premium spirits placement.
For more insights and trends in the food and beverage sector, check out more articles in The Food & Beverage Magazine family of publications.
Written by FBM Publications Editors